Purpose and meaning are key determining factors for executives when weighing up the pros and cons of a career opportunity. Which is why it is critical for an employer brand to fit with a candidate’s personal brand.
With every placement we do, we go out of our way to ensure that every role is aligned to a candidate’s personal brand. We do this by:
- Nurturing long-term, high-touch relationships with candidates throughout their career
- Having holistic candidate conversations around purpose and values
- Hosting face-to- face candidate events around the world
Some of the key characteristics that make up a personal brand include: attitude, authenticity, accessibility, “your story” and connections. But the most important of this is PURPOSE.
According to a recent LinkedIn survey, 52% of professionals want to work for a company whose mission matches their personal values. And our anecdotal evidence shows that the most important trigger for globally experienced Africans is finding a role that provides a sense of significance.
Once we’ve helped the candidate articulate their purpose, we then interrogate each job description to ensure that the role is a good fit for the candidate, particularly from a culture and personal perspective.
This way we can ensure that the fit is not only fulfilling both the candidate’s functional & emotional needs – but also contributing to the company’s essential brand DNA.