Why Creativity is Crucial

“It’s all about Unboxed Thinking,” says Faye Tessendorf, Director at Homecoming Revolution.

Creativity will be one of the top 3 skills required by 2020. With the avalanche of new products, new technologies and new ways of working, professionals are going to have to become more creative in order to benefit from these changes. (WEF Jobs of Future report 2016)

As a recruitment firm, Homecoming Revolution doesn’t just look for creative candidates, but we approach the whole search in a creative way.

Homecoming’s combined knowledge of best recruitment practices coupled with a deep understanding of brand & marketing, gives us a unique edge in finding that perfect candidate.

“We are in the business of people. And people are unique,” continues Tessendorf. “We often find that its what’s NOT on the job description that gives us the clue for headhunting. We look in-between the lines of the job description – and hold an internal “brainstorm” for unique ways of approaching the brief.”

Homecoming Revolution will often place “leftfield” or “wild-card” candidates who may not be the obvious choice for the role.

“Not only do we use innovative thinking when sourcing unique candidates, we also try to find candidates who themselves are innovative thinkers. For manufacturing roles we may rather source for analysts within a bank who’ve been working on manufacturing clients. For our strategy consultant vacancies, we’ll often look for tenacious entrepreneurs because they are agile and innovative in their approach.”
According to the latest Lions on the Move 2 Mckinsey report, Africa’s talent challenge of the “brain drain” accounts for more than 10% of Africa’s highly skilled professionals living outside of the continent. We estimate it as far higher and we need to keep finding creative ways of reversing it.

Homecoming Revolution will often source candidates across different sectors because they can cross-pollinate their thinking and navigate ambiguity.

It’s easy to teach candidates how to do a technical role – but it is very difficult to teach someone how to think intuitively or with innovative strategic insight. Often candidates who have lived abroad, working across a range of sectors are able to apply inventive solutions to complex problems.

Tessdendorf concludes, “Many recruiters want to box candidates in – instead we look for the round pegs for the square holes.”

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